New categories




How to enter


Submission windows




drop off location









2016 ADDY Competition

How to Guide (thank you AAFCLE)

Professional Rules & Categories

Student Rules & Categories

categories have changed - read this document if you have entered before

Professional Entries

Student Entries









Download the rules & categories (above).  These are the only rules used for this competition. Please note at all categories have been changed and there have been some additions.  

Look through your work and decide what you want to enter and in which categories.

Log on to the online entry site Professional or Student.  Input your entry information and a digital copy of the entry (you will still submit a physical entry, except in the categories indicated in the rules where you won’t).

The Call for Entries date is Friday, January 8 between 11:00 a.m. – 4:00 p.m. at Eric Eggly Photography, 6450 Weatherfield Ct., Suite 2A, Maumee.  All entries input into the software must be dropped off on this date.  No late entries will be accepted.

Entry fees are:

  • Single entry for members $60 per, non-members $95 per

  • Campaign entries for members $75 per, non-members $110 per

  • Student entries are $35 per

Checks made payable to AAF Toledo.

Follow the directions on the entry envelope insert about the number of entry forms needed (2), the Manifest Form, etc.


AAF Toledo’s Call for Entries isn’t until January 8th, but there is some exciting information we wanted to share as you may need more time to prepare.

This past year, the National American Advertising Awards Commitee (N3AC) undertook a review of the American Advertising Awards (ADDYs) categories.  There had never been a comprehensive review before.  The committee looked at the category structures of the Cannes, Clio’s, HOW and One Show to see how the American Advertising Awards could improve its categories, as well as bring them up to date and make it easier for entrants to enter. 

For this year’s competition, all categories have changed and there has been some streamlining.  Above is a link to access our site where you can download the professional and student rules, as well as a searchable PDF that will tell you what the categories had been and what they are now to make it easier to find.  It also has the call for entries times, entry fees, etc. 

New categories this year:

  • Specialty Advertising Campaign

  • Events, both Single Events and Multiple Events

  • Branded Content & Entertainment – Any Print Medium (in Print Advertising)

  • Tools & Utilities for Apps

  • Website Takeovers

  • Blogs

  • Music Videos

  • Branded Content & Entertainment – Non-Broadcast

  • Integrated Brand Identity Campaign

  • Integrated Brand Content Campaign

  • Public Service Online Film, Video & Sound

  • Elements of Advertising

    • Still Photography Art Direction

    • Video Editing

    • Voiceover Talent

    • Augmented Reality

    • Mobile Interaction

    • User Experience

    • Data Driven Media

    • Innovative Use of Interface/Technology

Some categories and their definitions may have changed as well.  All definitions are included with the categories.


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