NEW CATEGORIES FOR THE 2015-2016 AMERICAN ADVERTISING AWARDS
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Specialty Advertising Campaign
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Events, both Single Events and Multiple Events
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Branded Content & Entertainment – Any Print Medium (in Print Advertising)
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Tools & Utilities for Apps
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Website Takeovers
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Blogs
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Music Videos
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Branded Content & Entertainment – Non-Broadcast
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Integrated Brand Identity Campaign
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Integrated Brand Content Campaign
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Public Service Online Film, Video & Sound
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Elements of Advertising
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Still Photography Art Direction
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Video Editing
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Voiceover Talent
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Augmented Reality
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Mobile Interaction
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User Experience
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Data Driven Media
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Innovative Use of Interface/Technology
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Some categories and their definitions may have changed as well. All definitions are included with the categories.