NEW CATEGORIES FOR THE 2015-2016 AMERICAN ADVERTISING AWARDS

 

• Specialty Advertising Campaign

• Events, both Single Events and Multiple Events

• Branded Content & Entertainment – Any Print Medium (in Print Advertising)

• Tools & Utilities for Apps

• Website Takeovers

• Blogs

• Music Videos

• Branded Content & Entertainment – Non-Broadcast

• Integrated Brand Identity Campaign

• Integrated Brand Content Campaign

• Public Service Online Film, Video & Sound

• Elements of Advertising

  • Still Photography Art Direction

  • Video Editing

  • Voiceover Talent

  • Augmented Reality

  • Mobile Interaction

  • User Experience

  • Data Driven Media

  • Innovative Use of Interface/Technology
     

Some categories and their definitions may have changed as well.  All definitions are included with the categories.