NEW CATEGORIES FOR THE 2015-2016 AMERICAN ADVERTISING AWARDS

 

  • Specialty Advertising Campaign

  • Events, both Single Events and Multiple Events

  • Branded Content & Entertainment – Any Print Medium (in Print Advertising)

  • Tools & Utilities for Apps

  • Website Takeovers

  • Blogs

  • Music Videos

  • Branded Content & Entertainment – Non-Broadcast

  • Integrated Brand Identity Campaign

  • Integrated Brand Content Campaign

  • Public Service Online Film, Video & Sound

  • Elements of Advertising

    • Still Photography Art Direction

    • Video Editing

    • Voiceover Talent

    • Augmented Reality

    • Mobile Interaction

    • User Experience

    • Data Driven Media

    • Innovative Use of Interface/Technology
       

Some categories and their definitions may have changed as well.  All definitions are included with the categories.