The Judges


Blaine Loyd

Creative Director


When my band didn’t become the next Beatles (or even the next Smashmouth) I had no choice but to set off on a world tour of copywriting at every ad agency in Memphis, TN. I was lucky enough to get experience with clients ranging from Fortune 500 clients to national nonprofits.

Currently, I’m in Dallas, TX at TracyLocke, dedicated to

T-Mobile, but I’ve worked on FedEx, Pepsi, HGTV, Elvis Presley, Cotton Inc., ALS Association, St. Jude Children's Research Hospital and more.

When not working, I eat too many carbs, listen to podcasts about murderers and teach my daughter to be better than me at everything, especially the guitar.

Mariana Costa

SVP, Executive Creative Director

Blue Sky Agency / Atlanta

Mariana Costa joined Blue Sky in Atlanta in 2019 as Executive Creative Director. Costa has over 20 years of experience in the advertising industry, including 12 years in New York working at McCann and DDB on brands such as Georgia-Pacific, Unilever, Johnson & Johnson, Verizon and Reebok. She began her career at BBDO Chicago. 

Chris Roe

Freelance GCD/CD/AD


Since I have the pleasure of being one of your judges this year, I’ll be getting to know you and your work, I thought it only fair you get to me and mine.

I’m currently a 6’-2” freelance GCD/CD/AD in my hometown of Chicago. I’ve also worked full-time for BBDO Minneapolis & Chicago, DDB Chicago, Goodby Silverstein S.F., and The Onion Chicago.

I’ve created work for Bud Light, Chevrolet, Air BnB, IBM, KFC, SC Johnson, H&R Block, and other brands that use initials.

Some of this work has been awarded the Cannes Grand Prix, Clio’s, Radio Mercury, and The Art Directors Club, while most other work has been completely ignored.

Best of luck to all entrants and, for those interested, you can drop any and all judges' bribes off at the Hampton Inn and Suites Cincinnati.

312 Walnut Street, Suite 1600

Cincinnati OH 45202


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